BODAHL MØBLER
How We Use Artificial Intelligence
At Bodahl Møbler, we use artificial intelligence—AI—as a creative and editorial tool in the development of selected images and texts.
AI allows us to present our furniture in inspiring settings, experiment with different visual styles, and create content that supports our product presentation.
AI is a tool in this process. It does not replace our professional judgment or our responsibility for the content we publish.
Images and Visualizations
Some of our images are traditional product photographs. Other images are wholly or partially generated or edited using AI.
For example, this could be a photograph of a Bodahl product placed in a digitally created interior. It could also be a visualization where both the product presentation and the environment were developed using AI.
To make it clear how an image was created, we use the following labels:
AI-GENERATED
This label means that the entire image or the majority of the image’s visual content was created using AI.
The image is therefore a digital visualization and not a traditional photograph of the depicted environment. The visualization may have been developed based on Bodahl’s product data, design materials, and reference images.
AI-MODIFIED
This label indicates that an existing photograph or image has been significantly edited using AI.
For example, it may be an authentic photograph of a Bodahl product placed in a digitally created interior. It may also be an image in which the setting, furnishings, or other significant visual elements have been altered or added using AI.
The environments shown are for illustrative purposes only and are therefore not necessarily photographs of actual homes or interiors.
Product Appearance and Specifications
We strive to ensure that the products’ design, proportions, materials, and colors are reproduced as accurately as possible.
However, digital screens, printing, lighting conditions, and AI processing can affect the perception of, among other things, colors, wood grain, textiles, and surfaces.
Product descriptions, dimensions, and material specifications should therefore always be used as the basis for specific product information. When a completely accurate assessment of, for example, color, fabric, or surface is necessary, we recommend using a physical material sample.
Texts and Translations
AI can be used to assist with, among other things, text drafts, product descriptions, headlines, proofreading, and translations.
All published content is reviewed, edited, and approved by Bodahl Møbler. Bodahl Møbler bears editorial responsibility for the final content.
Personal Data
As a general rule, we do not use customer information, order data, or other personal information as input when using AI to develop public content.
You can read more about our processing of personal data in our privacy policy.